Expertise for home
& lifestyle brands.

BACKGROUND

With over two decades of executive retail experience growing iconic lifestyle brands, I decided to set out on my own to help brands transform, catapult their growth & drive profitability.

“Working with Kelly has been transformative for our executive team. Kelly’s expertise in branding, corporate strategy, merchandising and product strategy have been invaluable. Her high emotional intelligence not only made collaboration seamless but infused a positive energy into our team.”

-Markor Chairman & Ceo

Previously:

→ Chief Merchandising & Product Officer, Houseplant
→ Vice President Furniture, Pottery Barn
→ General Manager, PB Apartment
→ Vice President Merchandising, California Closets
→ Head of Product & Product Partnerships, Cravings

CAPABILITIES

& EXPERTISE

Known throughout the industry as a champion for Product & Brand, Kelly has successfully built & managed long-term profitable businesses by fostering empowered cultures, data driven decision making, key insights & an innovative mindset.

I’ve forged meaningful relationships with top talent in the industry & will tap into my rolodex when additional resources are needed.

Business Strategy

  • Product Road Mapping

  • Long Range Business Planning

  • Licensing Opportunities

  • Channel Expansion

Brand & Marketing

  • Brand Identity & Messaging

  • Marketing analysis, positioning & commercial value

  • Traditional & Digital Marketing

Retail Operations

  • Ecommerce Optimization

  • DTC, Wholesale & Retail Merchandising

  • Go to Market Process

  • P&L Management & EBITDA growth

  • Product Development & Vendor Negotiation

Team & Talent

  • Organizational Development 

  • Roles & Responsibilities 

  • Leadership coaching & team mentorship

FOCUS

Areas of Focus

Early-stage startups & talent-led brands needing a GM with a retail playbook.

Late-stage startups looking to improve commercial strategies, level up their operations, mature the culture & drive to profitability.

Established & publicly traded companies needing a business development leader or to fill a fractional executive role.

1

2

3

CLIENTS

KIND WORDS

“Kelly quickly became a key member of our leadership team, no question was "out of scope." She was driving just as hard towards our vision as our core team.”

— Wayfair, All Modern, Birch Lane, Joss & Main

“She is a great collaborator and works well with teams to achieve results. She always delivers on her promises and continuously seeks to improve and adapt to market changes.”

— California Closets

"Kelly was a true professional. She knows her space well and I couldn't recommend her enough."

— Nylon CEO

“Kelly made a significant impact as a key member of our executive team and advisor to our founders while also playing a vital role in developing our company culture and improving processes.”

— Houseplant founded by Seth Rogen

“Kelly brings such a commitment & passion for the business. Her admired leadership style is a unique combination of authority & compassion motivating & improving others.”

— Pottery Barn

INQUIRE

Sound like we are a fit?

Please reach out below and share a brief description of your company and project to start the conversation.

Thank you! ~ Kelly