Kelly Natenshon
C-Suite expertise for retail brands.
BACKGROUND
With over two decades of Fortune 500 executive experience growing iconic brands, I saw an opportunity to help executives & their teams define their positioning, optimize revenue streams & strategically reset to scale in competitive markets.
“Working with Kelly has been transformative for our executive team. Kelly’s expertise in branding, corporate strategy, merchandising and product-market fit have been invaluable. Her high emotional intelligence not only made collaboration seamless but infused a positive energy into our team.”
-Markor Chairman & CEO
Previously:
→ Chief Merchandising & Product Officer, Houseplant
→ Vice President Furniture, Pottery Barn
→ General Manager, PB Apartment
→ Vice President Merchandising, California Closets
→ Head of Product & Product Partnerships, Cravings
CAPABILITIES
& EXPERTISE
Kelly brings extensive strategic & operational experience working with startups, mid-sized & established enterprises across multiple retail sectors. She brings a hands-on and deeply collaborative approach to engagements that align C-suite strategies to the enterprise’s operational muscle & know-how. She has guided businesses in refining their go-to-market strategies, improving customer engagement, and unlocking new revenue opportunities. Her expertise spans brand strategy, commercial expansion, product-market fit, omni-channel strategies, and high-performance e-commerce solutions.
Your brand is unique. I bring a tailored approach that drives long-term success, builds brand equity & maximizes profit.
Business Strategy
Long Range Business Planning
Product Road Mapping
Partnership, Licensing & Collaboration Opportunities
Channel Expansion
Brand & Marketing
Brand Identity, Messaging & Awareness
Audience Positioning & Commercial value
Traditional & Digital Marketing
Retail Operations
Product & Merchandising Strategies
Retail & Commercial Expansion
Ecommerce Excellence
Go to Market Strategies & Process
Team & Talent
Organizational Development
Roles & Responsibilities
Team Coordination
Leadership Coaching & Team Mentorship
FOCUS
Areas of Focus
Startups looking for proof of concept. Working with lean budgets & teams, defining your position and product-market fit to resonate with the right buyers.
Late-stage looking for growth & scale. Crafting the optimized commercial strategies, channel & partnership opportunities, driving to profitability.
Established & Legacy seeking revitalization. Focusing on new customer acquisition & establishing loyalty, designing on-trend commercial strategies that optimize an existing infrastructure & channels of distribution.
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CLIENTS
KIND WORDS
“Kelly quickly became a key member of our leadership team, no question was "out of scope." She was driving just as hard towards our vision as our core team.”
— Wayfair, All Modern, Birch Lane, Joss & Main
“She is a great collaborator and works well with teams to achieve results. She always delivers on her promises and continuously seeks to improve and adapt to market changes.”
— California Closets
"Kelly was a true professional. She knows her space well and I couldn't recommend her enough."
— Nylon CEO
“Kelly made a significant impact as a key member of our executive team and advisor to our founders while also playing a vital role in developing our company culture and improving processes.”
— Houseplant founded by Seth Rogen
“Kelly brings such a commitment & passion for the business. Her admired leadership style is a unique combination of authority & compassion motivating & improving others.”
— Pottery Barn
INQUIRE
Sound like we are a fit?
Please reach out below and share a brief description of your company and project to start the conversation.
Thank you! ~ Kelly