CASE STUDY
Modernizing a Legacy Brand to Compete in Today’s Market
A legacy brand ready for evolution—this collaboration redefined relevance with strategy, structure, and a future-focused identity.
The Client
The Ask
Markor’s legacy brand ART was lacking a modernized vision for the future inclusive of brand identity, and organization structure.
The Engagement
Kelly Natenshon Consulting provided a clear vision for ART’s future, one that honored it’s legacy while embracing modern growth. By uncovering the company’s heritage & the values that shaped its early success, we were able to distill timeless strengths & translate into forward looking strategy intent on gaining back market share across the B2B & B2C businesses.
The Outcome
The result was a renewed brand vision & identity that exploited ART’s strengths & evolved its messaging & product line in a rapidly evolving market space. Read more on BOH.
Statistics
ART gained back market share in 2025, accelerating its interior design business, making up more than 85% of its revenue.
“Working with Kelly has been transformative for our executive team.”
Kelly’s expertise in branding, corporate strategy, merchandising and product-market fit have been invaluable. Her high emotional intelligence not only made collaboration seamless but infused a positive energy into our team.”
— Markor Chairman & CEO